Inquilinos Unidos has a skilled and dedicated staff whose job it is to identify, train, and unite tenant leaders to: build sustainable groups and mount organizing campaigns in slum buildings with severe habitability violations, oppose unfair and exploitative rental housing practices, and advocate for the preservation and expansion of affordable housing and rent control.

All IU staff is bilingual and well versed in tenant’s rights, current housing policy, local ordinances and regulations. IU organizers have an intimate knowledge of the communities they serve with particular expertise in the breaking down of cultural and language barriers within the Spanish-speaking community.

 Rolando Cruz

Executive Director
(213) 483-7497 Ext 208


Rolando Cruz is the Executive Director of Inquilinos Unidos and a long time fighter of Social Justice with a passion for Los Angeles, housing rights, and community organizing. Rolando started his career under the guidance of Fr. Greg Boyle S.J. at Homeboy Industries. Later working for Chrysalis serving the community of Skid Row as an Employment Specialist and then as a Program Manager. He continues to believe that the best way to serve the community is through empowering the community. He has applied this belief both through his career and as a leader of the Boyle Heights Bridge Runners, a community-led running crew that helps runners of all levels to come together.

 Faviola Pablo

Deputy Director
(213) 483-7497 Ext. 206


Faviola is the Deputy Director. She has managed government programs such as, the Rent Escrow Account Program (REAP) and the Utility Maintenance Program (UMP) and Lead Paint Hazard Remediation Program (LHRP). She currently oversees staff to ensure that countless residents are receiving habitable housing conditions and their housing concerns are addressed.

Faviola holds a Bachelor of Science degree in Sociology from University of California, Riverside and has experience working with day laborers at the Pomona Economic Opportunity Center and National Day Laborers Organizing Network. She has also worked with United Food and Commercial Workers Union Local 1167.

Georgina Serrano

Community Organizer
(213) 483-7497 Ext. 204


Georgina Serrano assumed Inquilino Unidos’ new position of Community Organizer on February 22, 2018.  Her responsibilities include building power by organizing, educating, and attending to the community’s needs. Georgina brings her dedicated community organizing experience, her activist spirit, and strong trainings skills from her previous work at T.R.U.S.T. (Tenemos que Reclamar y Unidos Salvar la Tierra) South LA, Esperanza Community Housing Co. (ECHC), and the California Hospital Medical Center (CHMC). She embraces and engages diverse multicultural communities in the effort to create a space for Harmony and Unity.

Gina received an AA degree in Community Organizing and Economic Development from Los Angeles Trade Tech College (LATTC). She has two sons, Joe, age 26 and Pablo, age 22.

Sharon Pelaez

Tenant Outreach Coordinator
(213) 483-7497 Ext. 202

Sharon is the Tenant Outreach Coordinator. She coordinates the weekly Tenant Clinics/Walk-ins and the Community Development Block grant with the Los Angeles Housing + Community Investment Department (HCIDLA). Sharon also assists in the CDC Lead Outreach Program and manages IU social media accounts.

Sharon is a student at Cal State LA under the Sociology (Law and Society Program) and the Chicana/o and Latina/o Studies Departments. She is a Los Angeles native who grew up in the Westlake/Pico-Union area, where IU is located. As a tenant who experienced harassment, threat of eviction, and eventually displacement, she is committed to ensuring that the community continue to have access to housing resources especially during the housing crisis that sees an ever increasing number of development projects and evictions which threatens the safety and livelihoods of tenants and families.